Search Engine Optimisation Tips
Ranking your clients’ site and achieving online exposure requires much work. Learn SEO basics and begin reaching your target audience. Here are some basic SEO tips you should remember.
Knowing what you want to change and who your competitors are lets you create a more focused campaign. Use free resources like Google Adwords, Yahoo Site Explorer, and Bing Webmaster Centre for statistics on keyword performance, site traffic, and link sources. Note which search queries are popular and aim to rank your site for those keywords.
Study Your Clients’ Site And Their Competition
Use your analytics tool for a couple of weeks to establish a baseline. Document your results to show how your methods help these sites rank later on. See if their page is compatible with different browsers. This ensures visitors view the site correctly and stay long enough to find out about your clients’ services.
Check your competitors’ sites and see if search engines indexed their pages. Note factors that make their sites rank, such as where they optimised content and how many back-links they have. List which sites are ranking and go back to researching what makes them work.
Insert keywords on all relevant HTML tags, including URLs, text content, titles, and image alt tags. Create your own engaging meta description for you homepage to make it more personalised. Adding your address and contact information is important because search engines use this data for local search results. Finally, add a robots.txt file to tell search engines which pages to crawl. This is also useful for tracking human and search engine visitors because search engine crawlers download the file before exploring your site.
Submit your clients’ businesses and websites to major local search listings and industry-specific directories. These locations will bring your clients the most traffic. Build links on the sites your competitors already acquired, and find more links by using link finder tools. Social media sites also help improve your clients’ rankings. Decide whether your client belongs to an industry where direct communication will benefit your campaign. Share only relevant and quality content.
Track Your Progress
Monitor your progress to learn which techniques work and which areas need improvement. Keeping a spreadsheet of your progress and screenshots of SERPS helps you recall results from specific periods. Finally, acquire SEO help from SEO outsource firms if you need advanced services.