Understanding the dynamic landscape of SEO has always been required to ensure your website ranks high in search engines. Keyword research, meta information and penalty recovery are some aspects of SEO that help you keep your brand visible online. Whether you’re handling your SEO practices on your own or have an agency working on it, it’s always good to keep updated with the latest trends.
Mobile Traffic Will Not Stop
In 2014, Google held a high regard for mobile-friendly websites. It penalised sites that generated errors for mobile users. This year, there is a high chance that the majority of your website visitors will be accessing your website via mobile or tablet. To ensure that every visitor has a great experience, make sure your site has responsive web design. This enables your site to automatically adjust to any screen size regardless of whether visitors are using a smartphone, laptop or tablet.
If a visitor goes to your website and has a hard time finding what they’re looking for, they will leave and seek a competitor’s site. The loading time of your site is an essential factor of responsive web design – a loading time of under two seconds is optimal for SEO. Responsive design allows you to have only one URL to optimise, which can be made to load fast on smartphones and other gadgets.
Focus More on ROI
SEO strategies have mostly been focused on keyword ranking. Many SEO agencies send out monthly ranking reports that show various keywords and their rank position in Google. Although rankings are important to gain organic traffic, they shouldn’t be the main focus.
Return of investment should always be the main focus of SEO. Before, some SEO agencies would rank their clients with ineffective keywords so that they could tell them that they were ranking high. But, what’s the advantage of ranking high for a keyword that does not produce any return? This 2015, as SEO continues to grow, business need to keep the bottom line in mind.
Links Deliver More than ‘Links’
When creating the link building strategy for your business, think of the overall value of the link and not just its SEO benefit. For example, if you earn a link on the most popular website in your industry, you will benefit from brand exposure and referral traffic. In terms of traffic, these benefits may often outweigh the SEO value of the link.
Imagine going after a link that has excellent metrics but is not going to give you referral traffic or branding exposure. This may be worth pursuing since it is a decent link. Now, think about using a link with the same metrics but one that also helps your business with brand exposure and brings a few hundred visitors through referral traffic every month. This is the ideal.
Use links with excellent metrics for branding and referral traffic to come naturally and be more effective in the long run.
We’re at Your Service
If you’re looking for a reliable SEO agency, contact SEO Services Australia. We provide first-class SEO services in Melbourne that enable your business to compete with large corporations in Australia. Our range of SEO services includes effective strategies such as link building, competitor analysis, keyword research and more.
Send us a message to get a free SEO analysis.