Google announced June 10 that it is connecting Google Business Profile management tools directly into the Gemini app, according to Search Engine Journal. The integration, revealed at Google’s Brazil event, begins rolling out globally this month with business notebooks and one-tap profile connection, excluding the European Economic Area and United Kingdom.
TL;DR: Google is adding Business Profile management and business notebooks to Gemini, letting owners draft review replies, update profile details, and track performance data through conversational prompts starting June 2026.
The Business Profile connection arrives in the coming weeks and allows Gemini to access customer reviews, frequently asked questions, and performance metrics attached to a business listing. Once connected, the app can analyse search impressions, direction requests, call data, and customer engagement when prompted, Vishnu Sivaji, senior director for the Gemini app, said in the announcement.
Google listed three capabilities the integration enables: performance analysis for monthly activity reports, draft review replies that reference specific customer feedback, and profile maintenance tasks including operating hours updates and gap identification. Each function runs through conversational prompts rather than the standard Business Profile dashboard.
Business Notebooks Hold Context Across Sessions
The business notebooks feature creates a persistent workspace that stores chat history, sources, the connected Business Profile, and website data. Gemini references this material across conversations so context carries between sessions.
Notebooks surface alerts when opened, such as unanswered customer questions or unset holiday hours. The tool also suggests operational changes, including pricing or positioning adjustments, based on local market conditions. The announcement did not specify how Gemini evaluates local market data or which metrics inform its suggestions.
Business Profile management typically requires working inside the profile dashboard for each task. The Gemini connection duplicates some of those functions in a chat interface. The announcement confirmed AI-drafted review responses still require manual review before publishing, as each reply represents the business once live.
Gemini Expanded from Moderation to Management
The Business Profile integration follows Google’s May I/O announcement that made Gemini 3.5 Flash the default model in AI Mode and expanded agentic features across Search. Google began using Gemini for Business Profile moderation last year, deploying the model to detect suspicious profile edits and fake reviews. The June 10 announcement extends Gemini into the product’s management layer for the first time.
The feature rollout excludes the EEA and UK. Google did not announce availability plans for those regions in the June 10 statement. The Business Profile connection begins appearing for eligible users in the coming weeks; the feature is releasing gradually and may not show for every user yet.
Australian businesses managing Google Business Profiles will see the integration arrive this month if their accounts are outside the excluded regions. The tool does not replace the existing Business Profile dashboard but adds a conversational interface for common tasks including review management and profile updates.
Context and Outlook
The Gemini integration reflects Google’s continued push to embed generative AI across its product suite, moving from enforcement and moderation tasks into user-facing management tools. For Australian SMBs managing local listings, the update adds a layer of automation to routine profile work—drafting review replies, checking performance trends, flagging missing data—without changing the underlying Business Profile structure or ranking mechanics.
The feature’s utility depends on how accurately Gemini interprets business context and whether AI-generated review responses sound authentic enough to publish without heavy editing. Business owners still own every word that goes live under their profile, and rushed or generic AI replies can damage local reputation as easily as no reply at all. The tool is best understood as a drafting assistant, not a set-and-forget automation.
Rolling out conversational profile management during a year when Google has also launched AI Overview features and expanded answer-engine formats signals how AI tools are reshaping both the search interface and the admin experience. Australian businesses should monitor whether the integration improves workflow efficiency or simply adds another interface to check, particularly for multi-location operators juggling dozens of profiles across franchises or service areas.