Category: Marketing

Young traveler planning vacation trip and searching information or booking hotel on laptop, Travel concept

SEO & Marketing Strategies to Boost The Hospitality Industry

Table of Contents Travel SEO For Your Business Differentiating Travel SEO from Other Industries Importance of Travel SEO SEO Keywords For Travel Agencies Travel and Current Events Crafting your travel or hotel’s digital marketing strategy The Role of Digital Marketing in Travel Travel Content Marketing Content Marketing For Hotels Travel

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e Commerce SEO 101: How to Optimise Your e Commerce Web Pages

Table of Contents Why does SEO matter for eCommerce? How to do SEO for an eCommerce site? SEO strategy for eCommerce websites Keyword Research Technical SEO optimisation On-page SEO Internal Link Building Social Media Buttons SEO for e Commerce: Maximise Your Online Potential With top shops and retail brands going

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Google Search Quality Rater Guidelines: October 2021 Updates

Table of Contents What are the Search Quality Rater Guidelines? Who Uses the Google Search Quality Rater Guidelines? Search Quality Rater Guidelines Updates ‘Groups Of People’ in YMYL Content Lowest Page Quality How to Research Reputation Information ‘Upsetting-Offensive’ Definition Minor Changes Throughout How Often are the Search Quality Rater Guidelines

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Google’s Title Changes: Should You Be Alarmed?

Table of Contents Why does Google change title tags? The title tag is too long The title tag doesn’t reflect what’s in your content Your titles are half-empty The titles are obsolete Your title tags are inaccurate The titles are micro-boilerplate titles How does Google rewrite title tags? Title Truncation

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ppc vs seo

Navigating the Digital Landscape: What is SEO and PPC?

Table of Contents What is SEO and PPC Search Engine Optimisation Pay-Per-Click Advertising PPC and SEO Strategy: Which one should my business have Conquer the digital landscape with the right tools With the digital landscape getting more powerful each time, brands must employ various digital marketing strategies in their campaigns

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The Power of Combining Paid Search and Social Media Marketing

Table of Contents What is Pay-Per-Click Advertising? What is Social Media Marketing? PPC vs. Social Media Marketing: Which is Better? How to Combine PPC with Social Media Marketing Use Google Remarketing to target specific social posts Promote your content more effectively Use exclusions and interests in Facebook Ads Leverage the

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Do Lawyers Need a Digital Marketing Strategy?

Table of Contents How SEO for Law Firms Differs From the Rest Content Your content contains the answer to the user’s questions The keywords in your content need to be optimised A wide variety of the target keywords should be used throughout the content Backlinks and Off-Page Citations Technical SEO

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Boost Your SEO and Its Relationship with Your Social Media Strategy

Table of Contents What Is The Relationship Between Social Media and SEO? Increased visibility and traffic for your website Extensive content distribution Increased recognition and brand reputation Boosted local SEO Easy Social Media Practices to Maximise Your SEO Strategy Publish good content Make content that is easily shareable Optimise your

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