SEO

3 SEO Trends You Don’t Want to Miss In 2015

Understanding the dynamic landscape of SEO has always been required to ensure your website ranks high in search engines. Keyword research, meta information and penalty recovery are some aspects of SEO that help you keep your brand visible online. Whether you’re handling your SEO practices on your own or have […]

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Time to Reset: Refresh Your Paid Search Campaigns for Better Results

The online market evolves constantly and rapidly, and so do the processes related to online marketing. With all the changes taking place, it only makes sense to review your paid search campaigns to see if it still works for your business. More entrepreneurs are updating their strategies to keep up

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Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data

Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the SEO world abuzz, as this would mean that marketers and website owners alike would see more traffic coming from the “not provided” source in their analytics. With Google planning to

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