SEO

September 2022 Google Broad Core Update Goes Live: What You Need to Know

The Google Broad Core Update for September 2022 just went live. This comes after the first Broad Core update was released last May 2022. This Google core update includes changes to the way Google ranks websites in its search results. Timeline of Release Google’s announcement first came on Twitter as […]

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SEO and Multimedia: How to Make Visual and Audio Content Engine-Friendly

Marketers often say that for effective SEO for small businesses, you have to establish your brand online. There are many ways to do that, such as creating your own Facebook page and Twitter account. These sites, however, are just a channel to interact with your audience. What drives them to

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How Online Reputation Management Can Propel Your Business to Success

You and your employees work hard to keep customers happy. You connect with each of your customers and tirelessly develop new products and services to meet their ever-changing needs. However, even with the best customer service, every business is bound to hit bumps along rocky roads every now and then.

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Where’s My Business: The Importance of Online Listings for Local SEO Success

Online marketing is a highly important strategy for all businesses, whether for a well-established enterprise or a starting local business. Brendan Donohoe, an executive director, says that this trend will continue. He is particularly excited about the rise of smart speakers and their role in commerce. Businesses need to adapt

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Increase Your Sales: Why Investing in SEO is Necessary

In 2017, 72 per cent of consumers in Australia asked their family and friends for recommendations before making a purchase. The following year, however, only 46 per cent did the same, while 49 per cent chose search engine recommendations. Despite the shift in preference, a marketing report highlights the disconnection

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Without an SEO Strategy, Small Businesses Miss Out on Growth Opportunities

Many small business owners have encountered the term ‘search engine optimisation’ (SEO). They know that this strategy potentially brings in more sales and contributes to business growth. But, these small business owners do not always understand what SEO really means. As a result, they forgo the digital marketing strategy and

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