Table of Contents Why does Google change title tags? The title tag is too long The title tag doesn’t reflect what’s in your content Your titles are half-empty The titles are obsolete Your title tags are inaccurate The titles are micro-boilerplate titles How does Google rewrite title tags? Title Truncation […]
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Table of Contents What is SEO and PPC Search Engine Optimisation Pay-Per-Click Advertising PPC and SEO Strategy: Which one should my business have Conquer the digital landscape with the right tools With the digital landscape getting more powerful each time, brands must employ various digital marketing strategies in their campaigns
Navigating the Digital Landscape: What is SEO and PPC? Read More
Table of Contents What is Pay-Per-Click Advertising? What is Social Media Marketing? PPC vs. Social Media Marketing: Which is Better? How to Combine PPC with Social Media Marketing Use Google Remarketing to target specific social posts Promote your content more effectively Use exclusions and interests in Facebook Ads Leverage the
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Table of Contents What is a Social Media and SEO Strategy? What are the Major Differences Between SEO and Social Media Marketing? What is SEO? What is social media marketing? What is the Relationship Between SEO and Social Media Marketing? Integrated Keyword Strategy Social Sharing Buttons on Your Website Include
SEO and Social Media Marketing: Differences and How They Complement Each Other Read More
Table of Contents What Is The Relationship Between Social Media and SEO? Increased visibility and traffic for your website Extensive content distribution Increased recognition and brand reputation Boosted local SEO Easy Social Media Practices to Maximise Your SEO Strategy Publish good content Make content that is easily shareable Optimise your
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Table of Contents What is a social media content calendar or planner? How to Create a Social Media Calendar Schedule Get Started on Your Social Media Content Calendar/Planner Social media is one of the fastest growing trends in the history of the Internet. While it’s been around since the dawn
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Table of Contents How to Use LinkedIn for Business: A Step-by-Step Guide What Is LinkedIn Marketing? How Do You Use LinkedIn Marketing for Your Business? Create a Unique Public Profile URL Use a Relevant LinkedIn Background Photo Keep Your Business Page Updated Optimise Your Business Profile Customise the Sections of
LinkedIn Marketing: Using One of Your Business’ Strongest Weapons Read More
Table of Contents How to Promote Using Social Media Fill out your profile Use branded hashtags Cross promote your social media profiles Creative Ways to Use Social Media in Business Promotion Contests Emotional Marketing Personalised Data Deals and Promo Codes How-to’s and Tutorials Live Streams Influencer Takeover “Ask Me Anything”
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Table of Contents Your Business and Social Media What Is Facebook, Anyway? Facebook Marketing Keeping Everyone Connected: How does Facebook sharing work? Why Do Businesses Prefer Facebook? How Do You Grow Your Business: Getting The Most Out of Your Facebook Marketing: Dressing Up Your Page Profile Picture Facebook Cover Types
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Table of Contents How to Create a Social Media Content Calendar for Instagram Determine Your Social Media Strategy Run an Instagram Audit Store Your Content Choose a Template for Your Instagram Content Calendar Schedule Your Posts to be Published Instagram Content Calendar Ideas Create your captions beforehand Schedule your posts
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