Search Marketing

SEO: An Important Partnership Between Man and Machine

Since the dawn of the industrial revolution in the 18th century, businesses have found profit in automating and mechanising everyday tasks. While the steam engine powered machines back then, today, artificial intelligence (AI) has taken its place by automating operations across industries that utilise technology. SEO is no different. Robots

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On the Prowl: Various Types of Internet Searchers and How to Target Them

Webmasters depend on tools and technology to begin their journey of optimising a website. These tactics have proven useful for forming an adjacent view of how people search; it’s never been a complete picture. Most SEO professionals admit that no tool will be able to fully replicate the user behaviour,

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