Search Marketing

How Google’s Plan to Add Buy Buttons Affects mCommerce

Google has announced that it will add Buy buttons to sponsored product listings in mobile search results. This is likely an attempt to compete better with online marketplaces such as Amazon and Ebay, which have long been the leaders in mobile retail. Shoppers can customise sizes, colours, and other features

How Google’s Plan to Add Buy Buttons Affects mCommerce Read More

Differences and Similarities Between Organic and Local SEO

SEO services are the answer when you need to improve your enterprise’s exposure. Today’s marketing extends to people’s personal devices, and that makes it easier to determine your target demographic. Even more, analytics helps you and your marketer determine consumer behaviour to improve your campaigns. Those new to SEO wouldn’t

Differences and Similarities Between Organic and Local SEO Read More

The Other Side of Online Marketing: Reputation Management and Its Role on Businesses

Many business owners think of an online presence as another avenue of marketing their product or service. If you are planning to invest on an SEO company to create and monitor your virtual identity, you should consider getting reputation management on top of the service you plan to purchase. Even

The Other Side of Online Marketing: Reputation Management and Its Role on Businesses Read More

3 Ways to Improve Your Chances of Hitting Google’s First Page

Online marketing is the newest trend for businesses to gain attention from potential markets. Today, creating your website at affordable rates is possible. Start-up businesses and companies have jumped on the online bandwagon to reach their audiences. Google is an online user’s best friend, especially during searches. Most users rely

3 Ways to Improve Your Chances of Hitting Google’s First Page Read More

Google Launches New Ad Units, Says Mobile Surpassed Desktop Searches

All the effort you’ve been putting in making your website more mobile-friendly now has more chances of succeeding, as Google officially confirmed mobile searches have finally passed desktop. Mobile Surpasses PC in Search The search giant says there are now more searches done via mobile than on desktop PCs, confirming

Google Launches New Ad Units, Says Mobile Surpassed Desktop Searches Read More

Your Quick Guide to Predicting Customer Behaviour

Being an online marketing practitioner means getting exposed to mantras and pervasive ideas on how to influence people. Chances are you’ve heard many times that big data can help improve your marketing efforts, but in what way, exactly? The answer is through predicting your customers’ behaviour. In the material world,

Your Quick Guide to Predicting Customer Behaviour Read More

Scroll to Top