2015 is ending in a couple of months, and the new year is a great opportunity for companies to get a fresh start. One of the things that businesses can do for the following year is to maintain or improve their reputation. They need to be more careful about what they do, as their actions can negatively affect their corporate image.
Take Woolworths as an example. Several months ago, its ‘Fresh in Our Memories’ campaign website sent the grocery store chain into hiding. The government blasted the company for its illegal and inappropriate use of Anzac in its advertising. On top of that, the campaign did not sit well with Australians. Critics took to social media to slam the supermarket giant for its insensitivity.
Fortunately, your business can avoid this kind of blunder by being more cautious about the stuff you release to the public. Additionally, you can better manage (and even improve) your corporate image by taking note of these reputation management trends:
Social Listening
This trend will play a more crucial role in 2016. Monitoring what users have to say about your business, your competitors, your products or services and your industry will provide you with an idea of where your business stands as a brand. It will also give you suggestions for improvement. Before you launch an ad campaign, for instance, listen to what the people in social media are saying about your brand. You can use the feedback you collected to come up with an advertisement that people will like.
Client Reviews and Testimonials
Client Reviews and TestimonialsTestimonials and reviews serve as the foundation of the online reputation of companies belonging in the beauty, movie and the food and beverage industries. This trend will expand to other industries in 2016.
You can take advantage of this trend by encouraging your clients to share their positive experience with the world. Your customers are your best marketers. If you ever receive bad reviews, don’t fret. Get a marketing team to take care of every negative review published online.
Employee Satisfaction
Employees will play an important role in reputation management. The image of a company as an employer will become vital in drawing and retaining talent. Job seekers will want to go with an organisation that shares their beliefs and values.
As a business, you need to work hard to preserve and earn the trust of your employees. They serve as your brand ambassadors, after all. A few of the things you can do are to always listen to what’s going on inside your organisation, communicate with your employees regularly and keep them just as happy as your clients.
When you have satisfied employees, you can sit back and enjoy as your “best experts” promote your brand without any intention. Your employees can boost the reputation of your business through engagement on social media and online employment reviews.
On top of following these trends, you can manage your corporate image with the help of SEOServices.com.au. Our reliable online reputation management services involve creating a roadmap to help you achieve a positive reputation on the first page of the SERPs.
Contact us today so we can help you manage the online perception of your brand.