In 2017, 72 per cent of consumers in Australia asked their family and friends for recommendations before making a purchase. The following year, however, only 46 per cent did the same, while 49 per cent chose search engine recommendations. Despite the shift in preference, a marketing report highlights the disconnection […]
Increase Your Sales: Why Investing in SEO is Necessary Read More
People visit your website because they are interested in what you have to offer. But not all visitors are willing to be converted into customers – at least not the first time. Those who do not reach the check-out page or at least sift through the pages of your site,
Compelling CTAs: Convert Bounces Into Leads Read More
Google is the king of search engines. It receives over 63,000 searches per second and makes up 90.46% of the search engine market share across the globe. If your business lands on the first page of Google, you’re sure to get the quality traffic your website needs. But ranking high
Succeed in E-Commerce with SEO Services Australia Read More
Many small business owners have encountered the term ‘search engine optimisation’ (SEO). They know that this strategy potentially brings in more sales and contributes to business growth. But, these small business owners do not always understand what SEO really means. As a result, they forgo the digital marketing strategy and
Without an SEO Strategy, Small Businesses Miss Out on Growth Opportunities Read More
2015 is ending in a couple of months, and the new year is a great opportunity for companies to get a fresh start. One of the things that businesses can do for the following year is to maintain or improve their reputation. They need to be more careful about what
Take Note of These 2016 Reputation Management Trends Read More
Understanding the dynamic landscape of SEO has always been required to ensure your website ranks high in search engines. Keyword research, meta information and penalty recovery are some aspects of SEO that help you keep your brand visible online. Whether you’re handling your SEO practices on your own or have
3 SEO Trends You Don’t Want to Miss In 2015 Read More
Many small businesses are open to marketing in the digital landscape, but many of them have experienced low-quality, and even damaging, SEO work done to their sites and campaigns. Most of these businesses confess that they cannot afford better services, so they settle for sub-par work. Sadly, these companies also
How Small Businesses Can Conquer Local SEO Read More
Whatever the reason behind Google’s decision to penalise your website—whether it’s because you bought links, published duplicate content, or stuffed keywords into your blogs and meta data description—you need to work quickly to recover. There’s no time to focus on the effects of the move. In the face of plummeting
Picking Up the Pieces: How to Recover from a Google Penalty Read More
