You had your site shook down to its core, and now you have a shiny new website with a new architecture built on user and industry data. It’s awesome, you think, since Google loves great experiences. In a few days’ time, you think you will rise up in the SERPs […]
Why Rankings Drop After a Site Re-Launch Read More
Google recently rolled out its most highly anticipated algorithm update, and everyone is waiting to feel its full effects. Chances are good that there will be some measure of panic once the rankings reflect the changes, but any negative reaction to such results are unwarranted and even unprofessional. Google gave
Essential Things to Remember During Mobilegeddon Read More
Google, Bing, Yahoo, and other organisations are coming out with their list of 2014’s top searches. It lists everything from the top news, celebrities, tech, and information people searched for. Understanding why users are obsessed with a particular topic isn’t always easy, but it is very helpful in improving your
3 SEO Takeaways from 2014’s Top Searches Read More
As we all know, Google has been improving its search results since it began back in 1997. Their goal is to make sure that they return the most relevant search results possible, in the fastest way possible. It’s said that Google makes 400 updates a year. That number amounts to
The Complete Google Algorithm Update Resource Read More
The online market evolves constantly and rapidly, and so do the processes related to online marketing. With all the changes taking place, it only makes sense to review your paid search campaigns to see if it still works for your business. More entrepreneurs are updating their strategies to keep up
Time to Reset: Refresh Your Paid Search Campaigns for Better Results Read More
A business proverb says you should never lose customers; you should always be on the lookout for effective methods of getting them, more importantly if you’re marketing online. This very adage governs all businesses, regardless of their industry or size. This premise, however, may be difficult to grasp if you’re
How Online Marketing Help Lawyers Read More
A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for better market reach. This puts search marketing in a completely new light, as it’s easier to target customers. Its most significant impact on the search landscape is flexibility with Pay
Staying on the Game with Enhanced Campaigns Read More
Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the SEO world abuzz, as this would mean that marketers and website owners alike would see more traffic coming from the “not provided” source in their analytics. With Google planning to
Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data Read More
Google Panda and Penguin proved that some techniques quickly become outdated. Many strategies that worked last year are ineffective now. Due to the continuous evolution of search engine algorithms, you’ll need to keep your SEO practices up to date. Here are the current top SEO trends and ways you can
Adapt to These Trends or Give Up Traffic? Read More
We’re all witnesses to the ever-growing popularity of the Internet. With more and more people using it on a daily basis, the web is becoming a more potent platform for marketing. With all those mobile gadgets, such as smartphones and tablet computers, people have access to the web wherever they
Focus your SEM Efforts on these Top 3 Components Read More
