Search Engine Optimisation

SEO Stars – Which Influential SEO Personalities Should You Be Following?

If you’re looking to stay up-to-date with the latest trends in search engine optimisation (SEO), then it pays to follow influential top SEO personalities. Whether they are industry insiders, thought leaders or agency professionals, these SEO experts bring a wealth of knowledge and unique insights that can help inform and […]

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Underrated Strategy Reveal – The Importance of Case Studies in Choosing an SEO Agency

Trying to grow and gain traffic to your website takes a lot of work to achieve, especially if you need more time or experience to do it yourself. But with an SEO agency, you can gain valuable visibility that drives traffic and converts. When it comes to choosing an SEO

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Settling the Debate: is Keyword Density Really a Ranking Factor?

Keyword density has long been considered an essential ranking factor to achieve a page 1 position in Google. But is it still thought of as a Google ranking factor today? Let’s dive into this further below and answer the question once and for all. What is Keyword Density, and How

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What’s an SEO Score and Why Is It Important for Your Website?

Last Updated: December 5, 2023 An SEO score is a number that reflects how well a website is optimised for search engines. The higher the SEO score, the better the website’s chances of ranking high in search engine results pages (SERPs). Various factors calculate an SEO score, including backlinks, and

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September 2022 Google Broad Core Update Goes Live: What You Need to Know

The Google Broad Core Update for September 2022 just went live. This comes after the first Broad Core update was released last May 2022. This Google core update includes changes to the way Google ranks websites in its search results. Timeline of Release Google’s announcement first came on Twitter as

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Increase Your Sales: Why Investing in SEO is Necessary

In 2017, 72 per cent of consumers in Australia asked their family and friends for recommendations before making a purchase. The following year, however, only 46 per cent did the same, while 49 per cent chose search engine recommendations. Despite the shift in preference, a marketing report highlights the disconnection

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