SEO

Increase Your Sales: Why Investing in SEO is is Necessary

In 2017, 72 per cent of consumers in Australia asked their family and friends for recommendations before making a purchase. The following year, however, only 46 per cent did the same, while 49 per cent chose search engine recommendations. Despite the shift in preference, a marketing report highlights the disconnection between the marketing investment and …

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Where’s My Business: The Importance of Online Listings for Local SEO Success

Online marketing is a highly important strategy for all businesses, whether for a well-established enterprise or a starting local business. Brendan Donohoe, an executive director, says that this trend will continue. He is particularly excited about the rise of smart speakers and their role in commerce. Businesses need to adapt their marketing strategies to match …

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Without an SEO Strategy, Small Businesses Miss Out on Growth Opportunities

Many small business owners have encountered the term ‘search engine optimization’ (SEO). They know that this strategy potentially brings in more sales and contributes to business growth. But, these small business owners do not always understand what SEO really means. As a result, they forgo the digital marketing strategy and stick to the marketing campaign …

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Content Strategies that Boost Your E-Commerce Website

E-commerce is heavily reliant on visibility – without traffic to your website, you can’t hope to convert to sales. Search engine optimisation (SEO) is crucial in increasing the traffic of visitors to your website from search engines like Google, Bing and Yahoo! The higher you rank on these search engines, the more activity your website …

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Look Out for These Digital Marketing Trends This 2018

The Internet has become a regular part of almost everyone’s daily lives. Every year, Internet usage around the world increases and without a doubt, 2018 will be another year geared towards digital growth. In the past year, many companies found themselves boosting their digital efforts, even more. Other businesses, meanwhile, took the lap and ventured …

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