Search Engine Optimisation

SEO Stars – Which Influential SEO Personalities Should You Be Following?

If you’re looking to stay up-to-date with the latest trends in search engine optimisation (SEO), then it pays to follow influential top SEO personalities. Whether they are industry insiders, thought leaders or agency professionals, these SEO experts bring a wealth of knowledge and unique insights that can help inform and

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Underrated Strategy Reveal – The Importance of Case Studies in Choosing an SEO Agency

Trying to grow and gain traffic to your website takes a lot of work to achieve, especially if you need more time or experience to do it yourself. But with an SEO agency, you can gain valuable visibility that drives traffic and converts. When it comes to choosing an SEO

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Settling the Debate: is Keyword Density Really a Ranking Factor?

Keyword density has long been considered an essential ranking factor to achieve a page 1 position in Google. But is it still thought of as a Google ranking factor today? Let’s dive into this further below and answer the question once and for all. What is Keyword Density, and How

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What’s an SEO Score and Why Is It Important for Your Website?

Last Updated: December 5, 2023 An SEO score is a number that reflects how well a website is optimised for search engines. The higher the SEO score, the better the website’s chances of ranking high in search engine results pages (SERPs). Various factors calculate an SEO score, including backlinks, and

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September 2022 Google Broad Core Update Goes Live: What You Need to Know

The Google Broad Core Update for September 2022 just went live. This comes after the first Broad Core update was released last May 2022. This Google core update includes changes to the way Google ranks websites in its search results. Timeline of Release Google’s announcement first came on Twitter as

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e Commerce SEO 101: How to Optimise Your e Commerce Web Pages

Table of Contents Why does SEO matter for eCommerce? How to do SEO for an eCommerce site? SEO strategy for eCommerce websites Keyword Research Technical SEO optimisation On-page SEO Internal Link Building Social Media Buttons SEO for e Commerce: Maximise Your Online Potential With top shops and retail brands going

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Centerpiece Annotation: How Google Analyzes Web Page Content and Weights It

Table of Contents How Does Google Work? What is the Centerpiece Annotation? Why is the Centerpiece Annotation important? How to Make Content More Relevant to Google Crawlers Think About Your Audience Use a Keyword Research Tool Create Topic Clusters and Write Your Content Key Takeaway In a recent webinar on

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SEO and Social Media Marketing: Differences and How They Complement Each Other

Table of Contents What is a Social Media and SEO Strategy? What are the Major Differences Between SEO and Social Media Marketing? What is SEO? What is social media marketing? What is the Relationship Between SEO and Social Media Marketing? Integrated Keyword Strategy Social Sharing Buttons on Your Website Include

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Boost Your SEO and Its Relationship with Your Social Media Strategy

Table of Contents What Is The Relationship Between Social Media and SEO? Increased visibility and traffic for your website Extensive content distribution Increased recognition and brand reputation Boosted local SEO Easy Social Media Practices to Maximise Your SEO Strategy Publish good content Make content that is easily shareable Optimise your

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