Search Marketing

The SEO landscape feels like a jungle sometimes: The Possum cleans up spam, improving local SERPs. The Penguin does not penalise, but rather undervalues links from spammy pages. The Hummingbird enhances search with RankBrain, and figures out what you intend to search. Any small business owner would be overwhelmed and

New ideas, new implementation and new results – the first year of having an SEO strategy in place can be pretty exciting. Slowly, after so many changes from the site design to the rankings, year one rolls into year two. Twelve months in, by then SEO should be finally yielding

Content is king —especially in the world of digital marketing. Digital marketers do not underestimate the power of quality content. Due to the current march of technological progress, content manages to continuously develop since its humble beginnings. Today’s content demands more than a 300-word post complete with stock photos or

Blogs, press releases, editorial publications – these things have digital content marketing in common. Most companies utilise these kinds of content to improve their website’s rankings in Google’s search results. Since more people use the Internet for browsing information, companies will naturally use content to attract clients to their products

With our white label SEO services, our partners can focus on expanding their own client base while our specialists handle the backend optimisation process. As we do our work, our clients have to fulfil their end of the bargain – and that is, to keep their own customers happy and

According to a recent announcement made by Google, “Whether you are looking for Pinterest pins, Vines, Houzz idea books or Food Network recipes, you can now browse through more content from your favourite websites within Google search results on your mobile device.” As your leading provider of SEO services, we

Brands shine when they have solid ideas to back them up, and contrary to popular belief, ideas don’t spring into the minds of the creative unbidden and without warning. Ideas are often collaborative efforts, requiring the cooperation of different brains with various points of view and preferences. Finding success in

Many people think success is easier to come by in this digital age we live in—more so if you have a big budget, they say. But even with overflowing resources, the lack of creativity, research and proper timing, can lead to your brand suffering irreparable damage. This has the potential

A marketing campaign can be a fickle mistress; organisers can do everything in their power to make sure everything goes right, and in the end, it could all be for nothing. This is an unwelcome reality, especially in the world of SEO. Companies can spend weeks attempting to build links